Since Continental Electric was founded it has grown into a renowned manufacturing, marketing, logistics and service company. Nationally, Continental Electric is regarded as an industry leader for our commitment to providing a vast selection of consumer products of the highest quality, while maintaining competitive pricing and unsurpassed customer service.

As of today, Continental Electric has conquered all challenges with product availability, consolidation and distribution. In addition to our wide assortment of products and our commitment to customer service, we are known for our ability to overcome the myriad of obstacles generally associated with distributing goods.

Continental Electric is committed to delivering products and services that you can build on and grow with. We are constantly developing and expanding our product lines to fulfill your needs.

Located near the Miami International Airport, our headquarters boast more than 250,000 square-feet of warehouse, office and showroom space. In addition to the Florida warehouse, Continental Electric also counts with its distribution centers in California, North Carolina, New Jersey & Puerto Rico in order to provide us with the capacity we need to meet and exceed the expectations of our existing and future customers.

Our strategy remains simple. We strive to offer our customers the widest possible assortment of high-quality products at competitive prices and to provide exceptional customer service and support through our team of dedicated professionals. Continental Electric is extremely proud of our focus on finding innovative ways to ad value for our customers, factories, suppliers and employees

When we create a new product, we think of ways to meet our customers' needs. We use market research to help us get an idea of what the customer wants and needs. This research not only helps us to find our customers' needs, but also to find better alternatives than those offered by the competition.

After analyzing the information, we come up with products that need a unique selling proposition – like a feature or a new design that will make it stand out in the marketplace and bring increased value to the consumer.

The merchandising personnel bring the knowledge and expertise necessary to offer our diverse client base a complete resource for department planning and layout.

Continental Electric’s merchandising group starts with the most basic store planning solutions: measuring floor space and determining how much square footage is needed for various product categories. Next, they assist with product display, and help with “planograms”, which offer a systematic strategy for making the best use of shelf space.

A store stocked with thousands of pieces of merchandise serves no purpose if customers cannot easily locate and identify individual products. That’s why Continental Electric’s merchandising group is such a critical element of our company’s overall success and the success of our customers.

Increased store traffic and customer loyalty is the characteristic outcome at the stores of Continental Electric clients because shoppers can easily find what they want, making their shopping experience more pleasant.

The marketing group has the responsibility of keeping abreast of industry trends, projecting customer demands and enabling CEM Global to maintain its position at the cutting edge of innovation.

Once a product category manager establishes a need for a specific product, the development of that product begins. While sourcing options are researched, the graphic design team begins its work on package design. Careful consideration is given to package size and colors, as well as presentation of the product on the packaging. As these decisions are being made, user’s manuals are developed and translated into appropriate languages.

• Fine tuning the merchandise mix to enhance marketability.

• Expanding the growth of various core products.

• Expanding to build and improve upon the productivity of factories and suppliers.

• Maintaining a consistently high in-stock level through accurate forecasting & purchasing.                              

• Developing new product offerings that will complement other business opportunities.

• The standard in design is carried across the entire CEM Global line giving you a complete pathway through the Good-Better-Best platform.

• Our Sales Team is a family of energetic, solution driven, highly-trained, experienced individuals devoted to serving customers in North America.

• Each team member specializes in at least one of the product categories sold by CEM Global and also possesses an extensive knowledge of product application, market competition, consumer requirements and industry trends.

• As members of CEM Global’s sales force, these dedicated individuals have accumulated extensive knowledge of the many factors that affect sales: the local economy, fads and trends and environmental conditions. This information enables our marketing team to accurately determine which products are best suited for any given area. They can also avoid the costly mistake of having a product with minimal demand take up valuable shelf space.